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DECA at a Glance

Founded in 1946, DECA is a nonpartisan, nonsectarian 501(c)(3) association of marketing students-185,000 high school and college students and the teachers, school administrators and local business people who support them.  The young men and women of DECA aresmart, dedicated individuals already actively involved in preparing for successful careers in marketing, management and entrepreneurship.

They are experienced in workplace skills and are proven leaders within their peer groups and their neighborhood communities. The majority-generally juniors and seniors in high school-hold jobs, and a surprising percentageown their own businesses. Eighty-six percent of DECA members will pursue postsecondary education. DECA is not extracurricular; it is an integral part of the classroom instructional program.

DECA provides teachers and members with educational and leadership development activities to merge with the classroom instructional program, teaching the skills that a successful career in business requires.  Working hand-in-hand with the educational and business communities, DECA's goal is for its members to develop a "career success kit" to carry into their professional and personal lives after graduation, including

• occupational skills that prepare members for careers in marketing, management and entrepreneurship

• leadership skills

• an understanding and appreciation of civic responsibility

• ethical behavior in personal and business relationships

• an understanding of the role of our free enterprise system in the global economy

To accomplish this, DECA uses on-the-job experience, local chapter projects and a program of competency-based competitive events in specific marketing occupational areas.  These events emphasize academic and vocational excellence as building blocks for successful marketing and management careers and demonstrate the direct relationship between marketing education and the real needs of business and industry. Each year, more than 112,000 membersparticipate in competitions on the local, state/provincial and international levels.

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This is a school-sponsored club.